Description
Diversey, a division of SC Johnson Wax, wanted to lift sales of various products and increase their share of self space at Staples. Staples wanted to become the cleaning supplies headquarters for small businesses. This was part of an integrated campaign that was hitting around post-holiday and near tax season, leveraging the Windex brand.
Results
Leveraged brand name to increase sales of less-performing product. Increased exposure in store of cleaning supply presence.
Client
Diversy