Description
This was a campaign to drive traffic across the two departments, Small Appliances and Major Appliances for KitchenAid, spanning in-aisle products and kitchen vignette displays. The project expanded when an interactive iPad KitchenAid inspirational app was introduced. Signage included messaging for awareness, store navigation and CTA to engage with an iPad display.
Results
Created awareness of other KitchenAid appliances in different departments. Increased engagement with multiple inspirational tools.
Client
KitchenAid