Description
This award-winning project was part of a refrigeration product launch to feature the industry innovation of shaved ice. This kit was specific to drive traffic to Sears Hometown (dealer) stores, found in rural areas. The kit included supplies to make snow cones, associate-hype and consumer-facing marketing support and a custom box to ship and store it all.
Results
Drove traffic to stores that typically have less with a family-targeted event. Featured industry innovation for the Kenmore refrigeration. (Not pictured: In-store endcap and associate hype sheets for full line stores)
Client
Kenmore
Features
Chris Kobrick
Sears Hometown StoresNational
MerchandiserLaundry & Refrigeration Products
Erin: I showed the Hometown Stores regional directors and field vice president the Snow Cone kit today as part of my monthly update. The kit was the highlight of my presentation and probably the best thing they saw all day. One comment was "we can get the whole town in the store with this". Great job as usual and thanks for your support.