Description
Integrated product launch for a breathtaking 70-inch fireplace, a statement piece launched shortly after the rebranding of the company. Project started with a naming exercise and unfolded into an multi-channel effort.
Results
Infused market, both trade-facing and consumer-facing, with product information and generated excitement.
Provided ample information on product features through print and interactive materials that worked together to promote a cohesive launch.
Client
Vermont Castings