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Erin Bennett

Marketing and advertising professional with broad agency and enterprise experience

ABOUT ME

Hello. I am a hard worker. a strategist. an athlete. a perfectionist. a dog lover. a volunteer. a junkie for learning.

I am a former small-town girl, gone big city for the love of advertising.

I am passionate about cohesive integrated campaigns.

CORE COMPETENCIES

Strategic Project Management

From small to large, branding to promotions and client to multi-office internal projects, I bring them in on time and within budget

Leadership


Multiple experience levels, team members from different departments and offices, and at various capacities, I’m not afraid to step up to the plate

Process Creation & Improvement

I proactively identify opportunities to increase efficiency, sell it in and launch it, always evolving

Financials


With an accounting background, I love a good spreadsheet, dashboard, reconciliation or ROI challenge

AWARDS

2010 American Graphic Design Award

Consumer Promotion

KitchenAid Sparkling Spring

2010 Silver Addy

Collateral Material, Special Event Material

KitchenAid Sparkling Spring

2010 Silver Addy


Collateral Material, Special Event Material

KitchenAid Sweet Celebration

2010 American Graphic Design Award

Sales Promotion –In-Store Event Kit

Kenmore Product Launch

2013 AISLE ROCKETEER CREDO AWARD

Über-Acheiver


Agency Chameleon

2017 SUPER STAR AWARD

Agency process and tool development


Project Tracking and Burn Rates

2017 STAR AWARD

Business development


Increased marketing spend

FACTS

12+ INDUSTRY CATEGORIES

1000+ PROJECTS COMPLETED

32 SATISFIED CLIENTS

42 RACES COMPLETED

CLIENTS

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MY WORK

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ZEBRA TECHNOLOGIES

Program Management and Content Management

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TEETECH GOLF

Branding and Marketing

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PITS FOR PATRIOTS

Branding and Marketing

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AISLE 3

Enterprise Intranet Portal

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BambooHR

Human Resources CMS Implementation

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SMALL IMPROVEMENTS

Organizational Performance Review System Implementation

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ELECTROLUX Industry Innovation

Video

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VERMONT CASTINGS BRAND STATEMENT PIECE

Integrated Product Launch

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KitchenAid Flipbook

Content Management

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KitchenAid National Consumer Promotion

Promotions

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NATM Display

Shows

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KitchenAid National Consumer Promotion

Promotions

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KENMORE PRODUCT LAUNCH KIT

Retail Strategy

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KitchenAid and Cascade Partnership

Promotions

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KITCHENAID

CO-MERCHANDISING

Retail Strategy

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CPG

Integrated Campaigns

CONTACT ME

Erin Bennett

eshp.mktg@gmail.com

WORK HISTORY

2018

Senior Digital Content Strategist

Zebra Technologies
Zebra.com Web Team Program Manager and SME for Specification Sheets = Workflow, Translations, Resource Management

Clients: Portfolio and Brand Marketing Stakeholders, Regional and Channel Marketing Stakeholders

• HTML page to PDF generation • InDesign Server • Process creation • Adobe Experience Manager (AEM) • HTML pages builds • Product launches • QA • Global messaging • Localization (4 regional hubs, 15 sites) • JIRA tickets • Kan Ban • Site health • Content management • Digital Asset Management (DAM) • Web assets

2017

Office Operations Manager

PM Mold Company
Lead business operations including Marketing, HR, Accounting and IT

Clients: Company Leadership, Peer Departmental Managers and 50+ Employees

• Marketing strategy • Creative direction • External creative agencies • Rebranding • Internal marketing • Employee engagement • Retention • Bilingual workspace • External marketing • Acquisition • Payroll • Handbook • HRIS • Finance manager • Accounting receivables • Accounting payables • Adoption of technology • Infrastructure • New business partners • Systems

2016

Business Development Senior Account Executive

Sears Holdings Corporation
Defined process and tools to facilitate in-house agency workflow efficiencies and profitability improvements

Clients: IMX Leadership, Sears Auto Center, Sears Home Services, Shop Your Way Loyalty Program

• Process Creation • New business • Digital marketing • In-store marketing • Rebranding • Business unit management

2015

Director of Operations

Aisle Rocket Studios
Promoted to oversee all business operations for offices located in Illinois and Michigan

Clients: Company Leadership, 130+ Employees, Agency Clients and Partners

• Agency marketing • New software system implementation • Intranet development • Agency communications • Change management • Employee morale • Operational efficiency • Agency strategy • Internal marketing • External marketing • Business strategy • P&L • HR • IT/systems • Communications • Training • Administration • Facilities management

2012

Senior Operations Manager

Aisle Rocket Studios
Agency Marketing Manager for agency rebranding with digital leadership team with a cross-functional approach

Clients: Office Leadership, 45+ Employees, Office Clients and Partners

• Brand launch • Event management • Website • Social media • Print collateral • Agency communications to staff and clients • Digital ecommerce team profitability • Billing processes • ROI • Profit/loss data

2006

Senior Account Executive

Aisle Rocket Studios
Created and executed multi-media marketing strategies and campaigns for household name brands at major retailers, as well as B2B strategies with wholesalers and distributors

Clients: Whirlpool, KitchenAid, Maytag, SC Johnson, Vermont Castings and Monessen

• Launch kits • Promotions • Campaigns • Big Box retailers • Print • Digital • In-store • Creative direction • Creative briefs • Production management • Fulfillment and shipping • Client management • PowerPoint presentations • Point of View (POV) • Creative reviews • Retainer hours management • Out of scope billing • Opportunity analysis

2004

Account Executive

MAN Marketing
Managed multi-channel advertising campaigns and monthly budget reconciliation

Clients: Ten automotive dealerships, Eaglewood Resort and Spa

• Account management • Co-op programs • Digital pilot process • Content management • Insertion orders • Media purchasing • Television • Radio • Newspaper • Magazine

2003

Assistant Account Executive

RPM Advertising
Served as day-to-day contact for southern and western regional Hertz Car Sales dealerships

Clients: Hertz Car Sales

• Project management • Deadline management • Media placements • Dispatching advertisements • Placement monitoring • Signage • Newspaper

2002

Assistant Account Executive

Townsend Agency
Assisted the Discover Card Acquisition team responsible for direct mail campaigns

Clients: Discover Financial Services

• Test cells • QA • Competitive research • Research engines • Content management

EDUCATION HISTORY

2016

Digital Marketing Certification

Digital Marketing Institute
2002

Business Administration

Bowling Green State University

MARKETING SKILLS

Advertising

Creative Direction

Integrated Marketing

Email Marketing

Digital Marketing

MANAGEMENT SKILLS

Account Management

Financial Reconciliation

Project Management

VOLUNTEER AND ADDITIONAL EXPERIENCE

Marketing and Branding Director Pits for Patriots

Pro bono branding and marketing for nonprofit organization

Recruited and provided creative direction and marketing strategy for team offering pro bono services including graphic design, web application development, copywriting and social media

Treasurer Bartlett Green II

Board member for homeowner association

Worked with vendors and reviewed bids with the board and association management company

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